Good Good Vs Callaway Vs Cancel Culture

MY TAKE ON GOOD GOOD GOLF, CALLAWAY AND CANCEL CULTURE

I'm going to say something that probably won't be popular.

Cancel culture is wrong.

What Good Good did with that 15-second commercial was a terrible decision. It was a bad concept, poorly executed, and understandably offended a lot of people.

Good Good deserved criticism.

But I don't believe they deserved to have years of work, relationships, and accomplishments put on trial because of 15 seconds of bad judgment.

Let's remember what Good Good actually is.

For years, Good Good has produced golf content that has brought millions of people into the game. Much of it has been fun, competitive, humorous, and family-friendly.

They didn't just talk about growing the game.

They actually did it.

They have consistently included female golfers in their content and created opportunities for women to participate in their growing golf community.

And then they went even further.

In 2025, Good Good launched Good Good Girls, a women-focused division designed specifically to spotlight female golfers and bring more women into the game.

The women involved — including Alexis Miestowski, Yoonhee Kim, Marissa Wenzler and Hadley Walts — weren't just window dressing. They were given their own platform, their own content and their own audience.

Good Good Girls reportedly reached 100,000 YouTube subscribers in its first day.

That's growing the game.

That's giving women a platform.

That's creating opportunities.

And that's why I have a problem with what has happened.

One 15-second mistake should not erase years of work.

Good Good apologized.

Garrett Clark apologized.

The video was pulled.

They acknowledged that it was a terrible idea.

So where is the line between accountability and cancellation?

Because there is a difference.

Accountability says:

"You screwed up. Own it. Apologize. Learn from it. Do better."

Cancel culture says:

"You screwed up. We're going to destroy everything you've built."

Look at what has happened.

Callaway ended the relationship.

Retailers pulled Good Good products.

The PGA Tour relationship was affected.

The Golf Channel's Big Break x Good Good project was derailed.

Years of work and millions of dollars in business relationships were suddenly placed in jeopardy because of one 15-second advertisement.

And here's another part that bothers me:

Callaway approved the advertisement.

Callaway's CEO has acknowledged that its own review process failed.

Yet after the backlash, Callaway walked away from Good Good.

I'm not saying Good Good shouldn't be held accountable.

I'm saying Callaway should be held accountable for its part too.

And I think we're allowed to ask questions about the broader corporate picture.

Callaway had already authorized a $200 million stock-repurchase program after its Topgolf transaction, and the company had repurchased approximately $84 million of stock by the end of June.

I'm NOT claiming that proves Callaway cut ties with Good Good because of the stock buyback.

It doesn't.

But I do think it is reasonable to ask whether protecting a major corporation's reputation and shareholder interests became more important than protecting a young golf brand that had spent years building a community.

And here's another question:

Where was this same level of outrage when the debate over biological males competing in women's sports was causing female athletes to raise concerns about fairness, competitive advantages and injuries?

I'm not saying every situation is identical.

I'm saying consistency matters.

If we're going to say we care about protecting women, then let's care about women consistently.

If we're going to say we care about fairness, let's apply that standard consistently.

And if we're going to say we believe people should be held accountable for their actions, then let's actually believe in accountability — not destruction.

Good Good made a mistake.

A stupid one.

A public one.

A mistake that deserved criticism.

But that mistake does not erase the years of positive content, the people they've introduced to golf, the female golfers they've promoted, or the work they've done to make the game more accessible and entertaining.

Good Good Girls alone is evidence that this company has invested in women and growing the women's game.

We can condemn the commercial without condemning the entire company.

We can demand better without demanding that people lose everything.

We can hold people accountable without believing they are beyond redemption.

That's what I believe.

Call out the mistake. Demand an apology. Demand better. Learn from it.

But don't destroy years of good work because of 15 seconds of bad judgment.

**That's not accountability.

That's cancel culture.

And I don't support it.**